Tuesday, February 14, 2012

Retailers Ignore Baby Boomers


Baby Boomers were not only the first true shopping center customers but were responsible for the phenomenal growth and success of most chain stores.  We were loyal and believed that as we aged those retailers would continue to meet our needs. Sadly, our loyalty was repaid by being ignored by them in favor of the youth market.  Yes, yes, I know…ours is a youth oriented society.  But we are a large group of hungry consumers in their 50s and 60s who would love nothing better than to buy clothing and products which fit our shapes and lifestyle.

WAKE UP RETAILERS! BOOMERS HAVE SPOKEN!

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